YOU WATCH IT, YOU LISTEN TO IT, YOU LIVE IT!
Music is always on stage.
The first Interactive Over-The-Top Music Platform with a groundbreaking reward model that utilizes a special human touch to connect artists and fans for the music they love.
For the fans

For the artists


For the artists
For the music ecosystem

Whether you are a fan or an artist we take music seriously.
We know we have responsibilities.
This is why we have structured a specific approach that guides our actions towards artists, music lovers and the industry.
We call it
Music Social Responsibility
Global recorded music industry revenues
2000 - 2022
Source: IPFI Global Music Report 2022
The Market
Why now?
In recent years, music streaming platforms have become the primary way that people access music, with many people opting for streaming services subscriptions.
Streaming platforms offer a wide range of music, and users can access their music from anywhere on a variety of devices.
Overall, streaming has had a major impact on the music industry.
While streaming content music is driving the growth year on year, and artist seeing a significant increase in revenue, music industry is calling for an “updated model” centric’ against a new treat: lower-quality functional content and consumers guided by algorithms and if you can manipulate the algorithms, you can send money into your bank account.
GUT is working for an ‘artist & subscribers centric’ model that rewards the music we love.
Global recorded music by segments
2022
Total streaming
67%
Source: IPFI Global Music Report 2022
Voices from The Industry
Music’s future must be artistic-centric that values all subscribers and rewards the music they love"

Artists need to make great music"

Artists are increasingly interconnected with fans"

We’re excited to unlock the industry’s next step of growth"

Source: Digital Music Report IFPI 2023
Who we are
GUT Srl is an Italian Benefit Company founded in 2022 by entrepreneurs, professionals from media and entertainment industry, OTT platform and Blockchain experts, with the aim to launch the first vertical music streaming platform based on an innovative reward model.
June 2022
Company establishment
October 2022
Opening of Seed + €800,000 Family & Friends
December 2022:
Selected by The American Chamber Of Commerce in Italy
February 2023
CasaSanremo
March 2023
Opening Office in Milan
May 2023
Washington DC
Select USA Investment Tech
June 2023
Call4tech La carica delle 101 by Lutech S.p.A
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