YOU WATCH IT, YOU LISTEN TO IT, YOU LIVE IT!

Music is always on stage.

The first Interactive Over-The-Top Music Platform with a groundbreaking reward model that utilizes a special human touch to connect artists and fans for the music they love.

Live music as you never experienced before
You are in control
An exclusive multicamera tecnology in your hands. You are in control right in front of the stage.
Originals
It’s all about music
Great music means great stories. Discover GUT original productions and iconic documentaries!
Community
Join us!
Music belongs to you. This is not a service. This is a community. This is a place to directly support your favourite artists and upcoming musicians.
Live music as you never experienced before
You are in control
An exclusive multicamera tecnology in your hands. You are in control right in front of the stage.
Originals
It’s all about music
Great music means great stories. Discover GUT original productions and iconic documentaries!
Community
Join us!
Music belongs to you. This is not a service. This is a community. This is a place to directly support your favourite artists and upcoming musicians.
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For the fans

Hand on deck!
Live music as you never experienced before. Dive into original live productions through our immersive audio & video technologies.
Exclusive access
Your ALL AREAS pass to the stories around and behind the music you love.
Browse catalog
Hundreds of great live shows and iconic events, series and podcasts
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For the artists

Connected by playing
Your music, your fans, bonded toghether. Get direct support from music lovers around the world.
Own your music, forever.
get more value from your performances
Jump on big stages
A dedicated program to bring your music where it belongs.
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For the artists

For the music ecosystem

Whether you are a fan or an artist we take music seriously.
We know we have responsibilities.

This is why we have structured a specific approach that guides our actions towards artists, music lovers and the industry.

We call it

Music Social Responsibility
Global recorded music industry revenues
2000 - 2022

Source: IPFI Global Music Report 2022

Total physical
Total streaming
Downloads & other digital
Performance rights
Synchronization

The Market

Why now?

In recent years, music streaming platforms have become the primary way that people access music, with many people opting for streaming services subscriptions. 

Streaming platforms offer a wide range of music, and users can access their music from anywhere on a variety of devices. 

Overall, streaming has had a major impact on the music industry. 

While streaming content music is driving the growth year on year, and artist seeing a significant increase in revenue, music industry is calling for an “updated model” centric’ against a new treat: lower-quality functional content and consumers guided by algorithms and if you can manipulate the algorithms, you can send money into your bank account. 

GUT is working for an ‘artist & subscribers centric’ model that rewards the music we love.

Global recorded music by segments
2022
Total streaming

67%

Source: IPFI Global Music Report 2022

0 %
Ad-supported stream
0 %
Subscription audio stream
0 %
Download & other digital
0 %
Physical
0 %
Performance rights
0 %
Synchronisation

Voices from The Industry

Music’s future must be artistic-centric that values all subscribers and rewards the music they love"

Universal Logo
Sir Lucian Grange
Universal

Artists need to make great music"

Konrad von Lohneysen
Embassy Of Music

Artists are increasingly interconnected with fans"

Frances Moore
Ifpi

We’re excited to unlock the industry’s next step of growth"

Robert Kyncl
Warner Music Group

Source: Digital Music Report IFPI 2023

Who we are

GUT Srl is an Italian Benefit Company founded in 2022 by entrepreneurs, professionals from media and entertainment industry, OTT platform and Blockchain experts, with the aim to launch the first vertical music streaming platform based on an innovative reward model.

June 2022

Company establishment

October 2022

Opening of Seed + €800,000 Family & Friends

December 2022:

Selected by The American Chamber Of Commerce in Italy

February 2023

CasaSanremo

March 2023

Opening Office in Milan

May 2023

Washington DC

Select USA Investment Tech

June 2023

Call4tech La carica delle 101 by Lutech S.p.A

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